Capture d’écran 2013-07-04 à 17.42.45

Et toi ? ca te dirait d’avoir Emma Watson comme maîtresse ?

Les ados ne lisent plus que des tweets ou des posts Facebook ? C’est en tout cas ce que pense Google qui a choisi de créer la plateforme : Google Celebrity Books Club. Dans cette école virtuelle les professeurs ne sont autres que Justin Bieber, Emma Watson. Bref les personnes qui ont le plus d’influence auprès des collégiens.

Comment ça marche ? Une fois inscrits, ces derniers ont accès à des livres numériques. Plus le nombre de livres lus est élevé, plus ils gagnent de points. Points qu’ils peuvent ensuite échanger contre des applications Google, des places de concerts, ou pour passer du temps avec leur idole.

Celebrity Book Club Case Study from BYU Adlab on Vimeo.

Une bonne utilisation de la gamification avec un double objectif pour la marque :

  1. Cibler un public plus jeune pour faire la promotion de ses services.
  2. Mais également soigner son image en encourageant les ados à lire.


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